About Us.
The Vision
LUXESWIM creates swimwear that provides a diverse experience to a variety of shapes and body sizes. Our collections focus on versatility, with great layering capabilities, allowing our customers to add their own unique personal flair to never get bored with our pieces.
The Designer
Demetria Scott is a Texas native fashion designer. Her love for fashion began when her mother modeled for Barbizon Modeling Agency, and naturally, she fell into modeling and designing. “My love for fashion began between the ages of 7-9 years old. In high school, I participated in fashion shows and took occasional visits to New York to see the fashion industry firsthand. One day, I saw a music video that piqued my interest, and from that moment I knew I wanted to be a fashion designer. It wasn’t until later when I attended Norfolk State University in Norfolk, VA during my freshman year that I decided to put my concentration on swimwear designing”, says Demetria. Demetria gets a lot of her inspiration from traveling to Europe and the Caribbean, music, and art. She adds, “My absolute dream is to have my swimwear in resorts around the Caribbean”.
The Brand
LUXESWIM the brand, believes we will have a huge impact on our customers. We feel though there are many swimwear brands in the industry, only a select few make an impact on a wide range of consumers. At LUXESWIM we want our customers to not only walk away with a unique item every time, but also feel like those pieces embody what they feel on the inside just as much as it does on the outside. We see the ability to do that because we offer a range of versatility within our pieces where the customer sits in the designers seat and has the ability to mix and match, layer, and take advantage of reversible items. Our color-ways and designs are in line with current trends and provide a uniqueness that can be worn with other clothing items. We also pride ourselves on appealing to a diverse group of body types where the “not so traditional bikini body” is now the normal body type. We also have plans to expand into men’s and children’s swimwear in the future, as we have found through R&D that there is also a need for statement swimwear pieces in those industries.